Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay Per Click (PPC) Advertising, Email Campaigns and effective Web Design are all forms of Digital/Internet Marketing. Whether you need just one or two areas fine tuned, e.g. Search Engine Optimization (SEO) work or targeted Pay Per Click (PPC) Advertising, you must utilize all these methods to reach your target audience to compete for business. Everyone is looking online and therefore you need to be visible. Effective Internet Marketing is how you remain viable in today’s market.